Commentary, analysis, and frameworks from 25 years of hands-on experience in airline distribution, retailing, pricing, and loyalty — written for practitioners, not academics.
Africa is no longer a greenfield NDC market — EgyptAir, Ethiopian, Kenya Airways and Airlink are all live in production. But not one African carrier is running a true Offer–Order–Settle–Deliver model, and behind the lighthouses the market is structurally stuck for reasons that are contractual and financial, not technical.
Read full perspective →The AI conversation in airline boardrooms is dominated by pricing algorithms and generative chatbots. Both are real. Both are already commoditising. The real differentiation will come from loyalty intelligence.
Five years after IATA's NDC mandate, adoption across South Asian and African carriers remains uneven. An honest assessment of where things stand — and what airlines at each stage should do in the next 12 months.
Most airlines use these terms as synonyms. They shouldn't. The difference has significant implications for your revenue management architecture, GDS relationships, and technology investment decisions.
Saudia runs NDC 21.3 and has Orders live across its entire estate — and is absent from the one register where partners verify capability. An assessment of where the carrier actually stands against EK, EY, QR and Riyadh Air.
